Business Cafe

KristenCO:

The new word in SEO is "Authority"

Over the last two years Google has been making a shift in their algorithm where they are now emphasizing “Authority” web sites. What I mean by “Authority” is that the web site is given “Authority” from other web sites and from Google itself.

“Authority” is gained through the following items:

- Content
- Links
- Web 2.0

Content — Google loves lots of good fresh content. Your web site needs to have lots of good relevant content targeted towards the keywords you are optimizing for. You need to be adding new content on a regular basis so your content is changing and not growing stale. With lots of good fresh relevant content, Google will see your web site as a resource for the keywords you are optimizing for and give your web site “Authority” over web sites that do not have a lot of targeted content, or no new content has been added or their content is growing old because it hasn’t been updated in months.

Links — Google looks at the number of links pointed at your web site, to what pages they point to, and for what anchor text is being targeted in those links. In-bound links that are one-way (to you only — not reciprocal) give your web site “Authority”. Google sees these one-way in-bound links as votes that your content is good enough for another web site to link to you.

Most link exchanges will not give you the value you need to gain “Authority” from Google. It is the same as exchanging votes for each other, however, there can be value if the web site you exchange with has more “Authority” than you. The link (a major endorsement if it comes from a highly ranked web site) to you will transfer some of the “Authority” of the more important web site to you.

The number and quality of one-way in-bound links to you is one of the most important factors in getting your web pages to rank higher.

When optimizing web pages for specific keywords, you will need anchor text links pointing to you using those same keywords you have optimized for. An example of anchor text would be “training Golden Retrievers” for a web page you have created about, you guessed it, training Golden Retrievers.

Web 2.0 — Who doesn’t know about the Web 2.0 explosion. Web 2.0 is all about video, social networking web sites (My Space, Facebook, etc), blogging and social bookmarking web sites ( del.icio.us, Furl, Stumbleupon, Digg, etc). Google loves new cutting edge technology and they love video and social networking web sites, hey, remember they bought You Tube for a few $billion!!

Creating video and using social networking , blog sites and bookmarking web sites is the newest way to leverage the “Authority” Google has given these types of web sites. If your content can be found on these types of web sites, your content will be given more “Authority” than the same type of content that cannot be found on web 2.0 web sites.

Consider these three points and determine if you are doing everything you can to rank higher in Google. Remember “Authority” is the key for SEO for Google.

If you need a professional to help you with your SEO, go to http://www.chuckyockey.com/html/seo-consultant.html for SEO for business websites and sign up now. I have arranged with the best people in the SEO business to offer a free SEO evaluation and consultation (normally valued at $999.00) for my subscribers to my The Fishbowl – Internet Marketing Tips Newsletter. If you are already a subscriber, you will be receiving an email with the link to the contact information for the free consultation. If you aren’t a subscriber, sign up now to get the free evaluation and consultation.

Sign up here — http://www.chuckyockey.com/html/imsnsq.html

To living your dreams,

Chuck Yockey

guzen:

Google this google that same old same old. It’s like going to the same shop all the time! after a time you get fed up with it. If everyone like all there data harvesting from what the type in there emails or what your looking at then thats fine. Search Engines are tracking everything you look at and every appointment your making. Your being scrutinised. All there will be soon is just Google controling everything , Facebook boring, massive data harvesting site,Amazon. Will you be happy ?

urbantool:

Thanks for this video. It’s very informative. I chose this clip for my class in Listening.

Susan

corpo:

i dont like bing as its too busy google is good as it is simple but would be awsome if you could add themes like bckground pics and wat not

you asked:

You're talking SEO (Search Engine Optimization) and there's way too much info to answer the question here so I'll hit the important parts.

1. You have to have a lot of good quality links pointing to your site. Search engines perceive these links as endorsements for your site.

2. Anything other than point #1 is pure speculation. Most search engine companies like Google are careful to keep a tight lid on what goes into their ranking algorithm's.

There is plenty of info online about pagerank and/or SEO, some good, some not so much.

Additionally, a good way to generate these links without having to beg for them is to routinely post on forums (or comment on blogs) of similar themes with links back to your site in the signature fields. Obviously you'll want to keep your post on topic and not spam the forums just to plug your site.

jpro:

i have searched in bing before and my norton anti virus detected millions of viruses so isnt the best!……

op q:

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user – is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 60 characters separated
by commas. The phrase "Welcome to Croam" is not specific nor does it lead to a particular brand or URL. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually up to 41 words to form a complete paragraph which
best describes one's goods and services. The current Description is still short of 41 words and should be expanded. It is not merely a list.

And the very last category – "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. The current entries are counted in excess of 15 entries and should be shortened drastically. Again, the excess entries can be included within the Description metatag. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.

Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's on the SECOND FRONT [ranked 15]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.

Good luck!

sprattoo:

There are many factors that major search engines consider as they index a website and gives a rank to them. Contrary to what most of the web SEO promoters say, my view is that there is no one sure-fire formula to getting your website listed in the top 50 except that you sponsor your website ad on the search engines as a sponsored ad. The competition on the Net is fierce and ever-changing so we have to continually improve our web copy writing and SEO.

As the criteria used by each SE varies, I can only share with you some of my own experiences. Others may have a different view:

1. Properly done websites with substantial relevant content that has been on the Internet for a longer period of time tend to rank better.

2. The more specific your keywords, the greater the chances of getting listed. Try keywords like "fly fishing flies in california" to make the key phrase more specific. As there are many "fly fishing flies" websites on the Internet, being specific increases your chances of being found.

3. Try this layout. Put the main body text to the left and your navigation on the right. Start your main body section with your targetted keywords and use variants of your target keywords within the first two paragraphs of your text. Search engines are likely to place your site with more relevance when done this way.

4. Try to craft your text to attract potential buyers outfront. Although this would not have any effect on the search engines, it does improve your chances for a sales conversion.

5. Seek out relevant websites and link exchange with them. Search engines also consider the number of quality inbound and outbound links in their indexing and ranking process.

Hope this would help you get started somewhere.

labragator:

No, but it might AFFECT it.

Search engines typically will base their results on the text/html on a page, not flash, pictures, etc.